MyGym Analytics Dashboard

Comprehensive business insights for fitness center optimization • Click on charts to filter data

Total Members
1,998

Active gym members

+12% from last month

Monthly Revenue
$68,873.825

Total monthly revenue

+8.2% from last month

Average Revenue/Member
$34.47

Revenue per member

+3.1% from last month

At-Risk Members
1,261

High churn risk members

-5% from last month

Click to view details →

High-Value Members
402

Top 20% revenue contributors

+15% from last month

PT Adoption Rate
51.8%

Personal training adoption

+7.3% from last month

Avg Visits/Week
2.7

Member visit frequency

+2.1% from last month

Avg Session Duration
105 min

Average workout duration

+4.5% from last month

Membership Type Distribution
Active member breakdown by subscription tier • Click segments to filter
Premium + Elite represent 50.6% of all members
Higher-tier memberships drive majority of revenue
Member Age Distribution
Active members by age segment • Click bars to filter
35.5% of members are in 18-25 age group
Young adults represent the largest member segment
Revenue by Membership Type
Total and average revenue per membership tier • Click bars to filter
Premium generates highest total revenue
Elite has highest per-member value despite smaller size
Visit Frequency Distribution
Member engagement by weekly visit pattern • Click segments to filter
53.2% visit 3+ times per week
Strong engagement with over half being regular users
Service Adoption Rates
Usage percentage across gym services and amenities • Click bars to filter
Balanced adoption across all services
Multi-location access leads adoption at 55.7%
Top Location Performance
Revenue and member count by gym location • Click bars to filter
Fresno leads with highest total revenue
San Jose shows highest per-member revenue at $37.16
Churn Risk by Membership Type
Risk distribution across membership tiers (%)
63.1% of members are at medium to high churn risk
Similar risk patterns across all membership types - urgent retention needed
Peak Check-in Hours
Member check-in patterns throughout the day
Peak hours: 10:00-11:00 AM
Morning hours show highest gym utilization
Business Insights & Recommendations
Data-driven insights for strategic decision making and business optimization

Key Findings

1

50.6% of members have Premium/Elite memberships

2

Personal Training adoption rate: 51.8%

3

63.1% of members are at high churn risk

4

Top 20% members contribute 21.9% of total revenue

Actionable Recommendations

1

Focus retention efforts on 1,504 at-risk members

2

Upselling opportunity: 48.2% of members don't use personal training

3

Target 394 Basic members for Premium upgrades

4

Implement VIP program for 402 high-value members

Revenue Opportunities

Basic to Premium Conversion

Target 394 Basic members for Premium upgrades

$994.201
Monthly potential (10% conversion)

Urgent Attention Required

63.1% of members are at medium to high churn risk. Immediate retention strategies should be implemented to prevent significant revenue loss. Focus on the 357 at-risk high-value members worth $74,058 monthly.

Immediate Next Steps:

  1. Launch retention campaign for high-risk members
  2. Implement VIP program for top 20% revenue contributors
  3. Create Basic-to-Premium upgrade incentives
  4. Develop personal training upselling strategy
  5. Optimize staffing for peak hours (10-11 AM)

MyGym Analytics • 02/08/2025 • Created by John Johnson